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Global Digital Marketing

Global Digital Marketing is a process of marketing a product or service using Digital platforms. This mainly includes marketing done through internet, mobile phones, display advertising or any other digital medium. Digital Marketing techniques such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Content Marketing, Influencer Marketing, Content Automation, Campaign Marketing, Data-driven Marketing and e-commerce marketing, Social Media Marketing, Social Media Optimization, E-mail Direct Marketing, Display advertising, E-Books are becoming more common with the constant advancement in technology. In fact, Digital Marketing has now also extended to non-Internet channels that provide Digital Media.

Global Digital Marketing Strategies for Competing

  • Global Digital Media Situations: Exploring Cultural, Legal and Logistic Issues
  • Global Digital Internationalization: Challenges and Approach for Success
  • Global Digital Expansion: Practical Tips for Entry into Market
  • Global Digital Marketing Segmentation: Techniques and Tools
  • Global CRM Strategies: Marketing Automation and Implementation

Strategies for Global Social Media Marketing

  • Global Digital Media Trends: Open Innovation, Social Computing & Others
  • Effectively Using Global Social Media: Tips and Techniques
  • Global Social Media Usage & Localization: Insights from Around the World
  • Global Social Media Usage Model-1: Creating Dialogue and Facilitating Transactions
  • Global Social Media Usage Model-2: Managing Customer mood and reviews online
  • Content Marketing Ideas-1: Storytelling & Blog Management
  • Content Marketing Approaches-2: Content Marketing via Facebook, LinkedIn, Pinterest etc.

Global Search Engine Optimization Strategies and Processes Followed

  • Global Search Engine Optimization: Leveraging Keywords
  • Global Search Engine Optimization: Linking, Mobile and Social Media Integration
  • Enhancing Searchability of Sites on Global Search Engines
  • Enhancing Searchability of Sites via Global Navigation techniques
  • Paid Search Marketing & Measurement: Key Strategies & Concepts

Global Digital Media Localization Strategies and Processes

  • Localizing or Standardizing Digital Media - Strategic Insights
  • Culture & Global Digital Marketing - Avoiding Blunders related to Colours, Symbols and Values
  • Culturally customizing Digital Media Content - A Practical Cultural Customization Tool-kit
  • Dilemmas & Strategies for Localizing Digital Media - Finding the Right Strategies
  • Writing Content for Global Digital Media - Strategies for Effective Global content Writing

Global Digital Content Management Techniques

  • Localization Concepts & Foundations: Learn what it requires and how to localize
  • Internationalization Concepts and Foundations: Cost Saving Strategies
  • Terminology Management & Translation Memory for Global Content Management
  • Localization Workflow Management: Practical Insights for Efficiency Gains
  • Localization Projects and Automation Management: Tools and Techniques

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